Trent Bishop joins J&D Produce, Little Bear Brands, as Vice President of Sales

Edinburg, TX – J&D Produce, a Texas-based international grower, packer and shipper of HoneySweet onions, greens, cabbage and melons announced today that Trent Bishop, the former Texas citrus executive has joined their team and will serve the role of Vice President of Sales.

Jimmy Bassetti, President & CEO stated “We are thrilled to have the opportunity to bring someone of Trent’s caliber and experience to help solidify J&D’s future plans for growth and success. He personifies the Little Bear Brand; integrity, respect for people, dedication, passion, and hard work, Trent is all that and more. I look forward to his leadership and vision as part of the J&D family.”

J&D Produce VP of Operations, James Bassetti noted, ”Over the last few years, we have done a tremendous amount of work in preparing our organization for sustained growth and success. Trent is going to fill a critical role in those plans, refining processes and developing programs that fulfill our customers growing needs, now and into the future.” Trent Bishop said “I have known Jimmy Bassetti for 25 years. I have watched from afar with great respect as he methodically built the Little Bear brand and HoneySweet label into the well-known and respected brands that they are today”.

Bishop continues, “J&D Produce is a world class organization and I could not be more proud to be a member of this amazing team. I look forward to helping lead the company forward by combining my experience and skill set with what is already an industry-leading staff, commitment to quality and year-round supply of premium product”.

J&D Produce is an industry leading grower, packer, and shipper of fresh greens, HoneySweet onions, melons, and cabbage. Based in Edinburg, TX and established in 1986, J&D Produce is a year round supplier of the highest quality products with a commitment to customer service and increasing the consumption of healthy fruits and vegetables everywhere.