The message is simple, not only do potatoes taste great, they have some pretty impressive health credentials too.
“One Voice was started with the sole objective of helping the potato industry to unite and actively help itself through the promotion of positive messages about potatoes” said AHDB Potatoes Head of Marketing and Corporate Affairs, Nick White. “The need for a unified approach and for industry to represent itself and its fantastic product , the potato , has never been more important than now.”
“Get involved in this first wave of activity. Add your voice to those of others and let’s make some real noise in support of our industry.”
With a choice of large farm banners, A2 posters or smaller car stickers, there will be something suitable for every business involved in the supply chain to use. Details of how to order the promotional material will be available on Potato Council’s website www.potato.org.uk/one-voice.
Watch the pledge here: https://www.youtube.com/watch?feature=player_detailpage&v=Z_cm1xwQqR4
Potato Council is the division of AHDB which works towards making the British potato industry more sustainable, competitive and profitable and helps stimulate use of the GB potato crop in home and export markets. Sutton Bridge Crop Storage Research (SBCSR) is the leading post-harvest applied research facility for agricultural storage in the UK. It is owned by the Agriculture and Horticulture Development Board and operated by its Potato Council division. www.potato.org.uk
The Agriculture and Horticulture Development Board (AHDB) is the UK’s statutory levy board, funded by farmers, growers and others in the supply chain and managed as an independent organisation (independent of both commercial industry and of government). Our purpose is to make our agriculture and horticulture industries more competitive and sustainable through factual, evidence-based advice, information and activity.
Source: The (UK) Agriculture and Horticulture Development Board (AHDB)