On 13 November 2019 in Brussels the European Commission launched the new Market Observatory for Citrus fruit. On this occasion the European Commission requested Jose Antonio Garcia Fernandez, Director of Ailimpo and one of the initiators of the World Citrus Organization (WCO), to present the structure, the role and the objectives of this newly created platform for the global citrus category.
The European Commission welcomed this global initiative taken under the lead of Ailimpo, underlying the relevance of such a platform for the citrus sector to exchange information and debate on matters of common concern to enhance the citrus category.
Such a platform is fully aligned with the objectives of the European Market Observatory, which aim to provide market transparency and trends. Therefore, the work of the World Citrus Organization will be beneficial for the deliberation of the European Market Observatory for Citrus. Following their on-going collaboration with other similar international fruit platforms, the European Commission looks forward to having a fruitful cooperation with the new citrus structure once it is fully operational.
Freshfel Europe with its experts and the support of its Brussels based secretariat is eager to contribute to the success of the Market Observatories and the various sub sections such as citrus, peaches and nectarines, apples and pears, and tomatoes.
Freshfel Europe is the European Fresh Produce Association, representing the interests of the fresh fruit and vegetables supply chain in Europe and beyond. Freshfel Europe currently has over 200 members, including both companies and associations. For more information contact the association at firstname.lastname@example.org or visit the association website www.freshfel.org. Ailimpo, is the Spanish Interbranch Organization for lemons and grapefruits and member of Freshfel Europe. For more information about Ailimpo, contact the organization at email@example.com or visit the website www.ailimpo.