PORTLAND, Ore. – To kick off the 13th year of the U.S. Department of Agriculture proclaiming December to be National Pear Month, Pear Bureau Northwest/USA Pears is once again implementing promotional efforts on a global scale. On December 2nd, consumers around the world will have the chance to engage with pears in person and online through juicy and delicious samples, games, prizes and more as part of World Pear Day. There will be opportunities to connect with pear lovers from all over the world by visiting USA Pears on social media (Instagram, Twitter, Facebook) and using and following the #WorldPearDay hashtag.
Kevin Moffitt, President and CEO of Pear Bureau Northwest, sees the event as an effective way connect directly with consumers. "USA Pears is once again promoting World Pear Day to kick off National Pear Month in December. In this second year, we will be attempting to break or set some world records for pear sampling by consumers worldwide."
World Pear Day is the ideal time to celebrate the abundance and variety of USA Pears, now at their peak and available worldwide. The ten varieties of pears grown in Washington and Oregon include: Green Anjou, Red Anjou, Bartlett, Red Bartlett, Bosc, Comice, Concorde, Forelle, Seckel and Starkrimson.
Retailers interested in participating in World Pear Day by hosting a sampling event and/or promoting the day in any way can visit http://trade.usapears.com/world-pear-day for additional info.
Feel free to share our blog post: 5 Ways You Can Celebrate World Pear Day 2017
About Pear Bureau Northwest
Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 87% of the US commercial fresh pear crop. The Bureau represents 900 grower families and partners with outlets throughout the world in an effort to increase overall success with the pear category. The organization provides marketing and merchandising expertise that is customized specifically for each retail organization, using its pear consumer research findings as well as individual store analysis using an in-house data system that measures pear category performance nationwide and third-party research to show retailers how they perform versus their competition. Retailers who are interested in partnering with Pear Bureau Northwest should contact them at firstname.lastname@example.org or 1 (800) 547-4610, as well as visit the Trade.USAPears.org website.
Source: Pear Bureau Northwest