PELION, SC – WP Rawl, a full-service grower, processor and shipper specializing in year-round bulk and value-added leafy greens and vegetables, will celebrate their 90th year as a family-operated business in early 2015.
The company plans to commemorate the anniversary by hosting a reception for the fresh produce industry at Southeast Produce Council’s Southern Exposure in February. The company’s booth will feature High School Musical alum Monique Coleman, who has partnered with Nature’s Greens to help promote simple ways of incorporating greens into everyday life. Additional features of the celebration campaign include video content, a commemorative e-book, and a trade advertising campaign. WP Rawl will also host an event for employees in 2015.
In the early 1920’s, the late Walter and Ernestine Rawl started a local business known as the Walter P. Rawl Farm selling peaches. Over the years the business evolved into a larger farm selling greens and specialty vegetables and became known as Walter P. Rawl and Sons. In 2010, the company once again rebranded into what is now WP Rawl.
Today WP Rawl continues to operate as a “family farm” with nine family members working in the business along with an additional 500 employees.
“We are so excited to celebrate this milestone with everyone who has helped us along the way. When my grandfather, Walter Rawl, first started the business he was told that he would never make enough profit to pay off the land,” remarked Ashley Rawl, vice president of sales, marketing & product development for WP Rawl. “Today not only is business thriving, we have established WP Rawl as the category leader in leafy greens and built great relationships with our employees and customers.”
To see that the business thrives for future generations, WP Rawl puts innovation and sustainability at the forefront of business while also giving back to the industry and the communities it serves, while continuing to live by the company motto “Our Business is Growing.”
About WP Rawl
Dating back to 1925, WP Rawl is a third generation family farm which has grown to become a full-service grower/processor/shipper, specializing in year-round bulk and value-added leafy greens and vegetables in the Rawl®, Nature's Greens®, Palmetto Gardens® and Versatile Veggies® brands. In 2015, the company will celebrate its 90th anniversary.
Source: WP Rawl