Pelion, SC – WP Rawl, the premier grower, processor and shipper of leafy greens in the U.S. is keeping up with current trends with the launch of their second installment of kitchen hack and cooking videos.
WP Rawl’s latest videos are a series of recipes, DIY tips and kitchen hacks. Each month the company will release a short and fun new video on their social media accounts starting in September. The videos are also available on WP Rawl’s company YouTube page. These short hack videos aim to entertain their consumers as well as share great information with their fans in a modern way.
With a large portion of their fans consisting of millennial consumers, WP Rawl wanted the viewers to feel connected to their product by physically being able to see it rather than just reading about it. Millennials YouTube usage tells us a lot about the future of video content. They currently watch almost three times as much internet videos than they do TV. In fact, the average millennial watches nearly nine hours of Netflix weekly.
The series includes five videos:
- Kitchen Hacks https://youtu.be/ZS8zda9laIc
- DIY Baby Food https://youtu.be/GnrtNyuqbrA
- Collards and Blueberry Walnut Salad https://youtu.be/ctm01CARfsc
- Salmon with Greens & Cannellini Beans https://youtu.be/9_QDsnWebrQ
- A New Twist on Guacamole https://youtu.be/KfAF1hjaaS8
Even though the videos in the series are short, ranging from 36-50 seconds, they do not disappoint on great content. Ranging from quick and simple kitchen hacks, to fresh and simple DIY Baby Food ideas, a new twist to a favorite tailgating dip or great tasting recipes for the family, there is a little something for everyone.
“This video series was created to provide consumers with great tasting easy recipe videos and a few other tricks that can help them in the kitchen.” Says Ashley Rawl, vice president of sales, marketing and product development. “We hope these simple hack videos can help our consumers and their families with easy solutions for meals, babies included!”
About WP Rawl
WP Rawl is a fourth generation family farm which has grown to become a full-service grower/processor/shipper, specializing in year-round bulk and value-added leafy greens and vegetables in the Rawl®, Nature's Greens®, Palmetto Gardens® and Versatile Veggies® brands. In 2015, the company celebrated its 90th anniversary.
Source: WP Rawl