Walmart is obsessed with youth. Battling Amazon for supremacy in ecommerce, the world’s largest retailer is investing in new technology and taking other steps to attract younger consumers.
“Millennials have [become] a serious focus for Walmart, especially as they start to form families,” said Brandon Fletcher, senior analyst at investment firm Sanford C. Bernstein.
Another reason millennials, commonly defined as those ages 22 to 37, are worth more to Walmart — financially, they’re actually worth more. Despite coming into their own later than members of Gen X or baby boomers because of the 2008 financial crisis, young adults now earn more than similarly aged households have at any time in the past 50 years, according to Pew Research.
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