Associated Wholesale Grocers Announces Partnership with RSA America

Kansas City, Kansas –Associated Wholesale Grocers (AWG) announced today it has established a partnership with RSA America (RSA), a supermarket technology company specializing in delivering mobile rewards. RSA America will now be one of AWG’s preferred mobile loyalty reward and coupon vendors. 

“This is a great digital solution for our member retailers and we look forward to working with RSA to deliver even more savings to consumers,” said Jeff Pedersen, executive vice president, chief sales and support officer, AWG.  “We strive to build long-term relationships with partners such as RSA to assist our members in improving sales and increase their market share.”  

RSA America’s mobile platform allows retailers real-time coupon validation and management at every touch point of the redemption process. “AWG member stores will be able to offer more savings to their shoppers. With RSA and AWG working together, our clients can be assured they have the best deals and the best technology which will allow them to focus on doing what they do best: serving their customers,” said Rob Belcore, chief customer office and co-founder, RSA America.

RSA has a single focus, which is to level the playing field for the independent grocer. RSA America is another option that will enable AWG member-retailers to compete and reward their customer’s loyalty and drive more sales.


Associated Wholesale Grocers, Inc. (AWG) is the nations’ largest cooperative food wholesaler to independently owned supermarkets, serving over 1,000 member companies and over 3,800 locations throughout 36 states from 8 full-line wholesale Divisions.  The consolidated run-rate sales for AWG are approximately $9.7 billion. In addition to its’ cooperative wholesale operations, the company also operates subsidiary companies which provide certain real estate and supermarket development services, print and digital marketing services, and health and beauty care, general merchandise, specialty/international foods and pharmaceutical products. For more information, visit or follow @AWGCorporate on Twitter. 


Established in 2014, RSA America provides fully integrated and customizable mobile loyalty reward and coupon solutions for independent grocers through a state-of-the art, cloud-based platform. These solutions help clients maximize customer engagement and identify profit opportunities through its loyalty platform and real-time analytics. RSA America empowers and gives independent grocers the tools to compete with big box grocery stores. For more information, visit or email: