Berner International Corp., New Castle, Pa., a manufacturer and innovator of air curtains, has redesigned its website into the most state-of-the-art, intuitive and user-friendly in the air curtain industry. In coordination with the website redesign, the 59-year-old market leader has also reorganized its entire product line by application to better expedite air curtain selection and specification.
The www.berner.com website surpasses most HVAC and foodservice websites by utilizing mobile-friendly responsive design, which automatically resizes screen resolution to a visitor's smartphone, tablet, laptop, PC or theater size conference room monitor. “Having a mobile-friendly website is important as our customers are increasingly using smartphones and tablets when they're outside the office," said Georgia Berner, president.
The new Berner website is now organized by industry, such as restaurant, retail, institution/facility and manufacturing/warehousing. Berner has replaced its renowned model names such as the MaxAir, Mark, Aristocrat or K-Zone with category names they targets, such as Industrial, Commercial, Architectural and Sanitation Certified. The website easily cross references today's models to their past names through the search function or the “Renamed Page.”
The website's intuitiveness includes an air curtain selector program which uses product and case study application photos to help the user navigate toward a model selection that fits the door opening. Each individual product page includes tabs for heater types, accessories, specifications, related products and other options. Each product page also includes a building information modeling (BIM) tab for links hosted by architectural online product catalogs, ARCAT and AutoDesk. There is also an easy-to-find "Contact Sales" page that offers the user assistance and/or pricing. "Google's April announcement of mobile-friendliness as a ranking signal coincides with Berner's website reorganization," said Berner, who launched the air curtain industry's first website in the 1990's. "We wanted the new site to continue to be a resource for those who want to know more, and at the same time, make it simpler to select a Berner air curtain from our many designs”
Future website improvements will include an energy calculator that surpasses previous text-only versions with a visually-exciting, graphical user interface and intuitiveness that directs users to a more accurate energy savings and payback figure.
About Berner: Berner International Corporation is a 59-year-old manufacturer and a leader in the air door/air curtain equipment manufacturing industry. Berner is a member of the U.S. Green Building Council (USGBC), The Green Building Alliance (GBA), the Air Movement & Control Association (AMCA), the American Society of Heating, Refrigerating & Air Conditioning Engineers (ASHRAE) and also a certified Women’s Business Enterprise National Council member (WBENC). Find Berner air curtains in 3-D format for BIM projects on Autodesk Seek and on ARCAT. For more information on Berner and its products, please call (724)-658-3551 x419 or visit www.berner.com
Source: Berner International Corporation