Blue Apron Partners with Panasonic for Convenient Cooking Alternatives

NEW YORK– Blue Apron announced a strategic partnership with Panasonic Consumer Electronics Company, a global leader in developing innovative products and solutions. Through this collaboration, Blue Apron will offer customers convenient cooking options combining select recipes with fast and delicious techniques using the Panasonic 4-in-1 Multi-Oven.

“We are excited to introduce Panasonic as one of our partners this year. Their passion for bringing convenient and delicious solutions to kitchens around the country is perfectly aligned with our plans to broaden variety and flexibility on our menu,” said Dani Simpson, Blue Apron’s Chief Marketing Officer. “We continue to look for ways to sustainably grow customer engagement and retention rates, and we believe this partnership is yet another piece that will help us do so.”

As part of this partnership, Blue Apron has developed select recipes on its Two-Serving menu that can be prepared in Panasonic’s dynamic 4-in-1 Multi-Oven, which features a Convection Bake Oven, Air Fryer, Inverter Microwave and a FlashXpress Broiler. With combination cooking, customers can achieve the textures and flavors a traditional microwave may not be able to achieve.

“Our customers continue to ask us for convenience in the kitchen, without sacrificing great quality and fresh ingredients,” said John Adler, Blue Apron’s Vice President of Culinary. “By leveraging technology in homes, including Panasonic’s innovative appliance, we can continue to make Blue Apron recipes easier and faster to prepare for new and existing customers alike.”

The select Blue Apron recipes now include alternative steps that have been adapted for use with the 4-in-1 Multi-Oven to enhance the cooking experience. For example, Blue Apron customers can use the air fryer feature to crisp prosciutto for a perfect topping to any dish, or the convection bake oven to quickly roast vegetables.

In addition, Panasonic’s 4-in-1 Multi-Oven is now available for purchase on the Blue Apron Market. To learn more, visit

“Panasonic is committed to helping customers save time in the kitchen without sacrificing quality or nutrition. Blue Apron shares the same core value, forming a natural alignment between both companies,” said Hiroko Watanabe, Panasonic’s Appliance Group Manager.

Blue Apron and Panasonic plan to jointly promote the partnership throughout the year. To learn more about the Blue Apron and Panasonic partnership, visit

About Blue Apron
Blue Apron’s vision is “better living through better food.” Launched in 2012, Blue Apron offers fresh, chef-designed recipes that empower home cooks to embrace their culinary curiosity and challenge their abilities to see what a difference cooking quality food can make in their lives. Through its mission to spark discovery, connection and joy through cooking, Blue Apron continuously focuses on bringing incredible recipes to its customers, while minimizing its carbon footprint, reducing food waste, and promoting diversity and inclusion.

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. One of Interbrand’s Top 100 Best Global Brands of 2021, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Panasonic Consumer Electronics Company offers a wide range of consumer solutions in the U.S. including Home Appliances, Imaging including the LUMIX brand, Home Entertainment including the Technics brand, Personal Care, Home Monitoring and more.

Forward-Looking Statements
This press release includes statements concerning Blue Apron Holdings, Inc. and its future expectations, plans and prospects that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. For this purpose, any statements contained herein that are not statements of historical fact may be deemed to be forward-looking statements. In some cases, you can identify forward-looking statements by terms such as “may,” “should,” “expects,” “plans,” “forecasts,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential,” or “continue,” or the negative of these terms or other similar expressions. Blue Apron has based these forward-looking statements largely on its current expectations and projections about future events and financial trends that it believes may affect its business, financial condition and results of operations. These forward-looking statements speak only as of the date of this press release and are subject to a number of risks, uncertainties and assumptions including, without limitation, the company’s ability to sustainably grow customer and engagement rates, including through the Panasonic partnership and other risks more fully described in the company’s Annual Report on Form 10-K for the year ended December 31, 2020 filed with the SEC on February 23, 2021, the company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2021 filed with the SEC on May 6, 2021, the company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2021 filed with the SEC on August 3, 2021, the company’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2021 filed with the SEC on November 9, 2021, and in other filings that the company may make with the SEC in the future. The company assumes no obligation to update any forward-looking statements contained in this press release as a result of new information, future events or otherwise.