Boxed, the digital retailer known for bulk sizes and just 1,600 products in its online store, will now license pieces of its end-to-end technology to its first grocer. The startup now offers delivery to Lidl customers in parts of both New York and Georgia, as it tests out a partnership with the fast-growing chain. Boxed customers in those areas will now also have access to fresh meat and produce delivery for the first time.
While grocery-delivery app Instacart has recently inked high-profile deals with Costco, Kroger, Albertsons and Publix, Boxed is betting on Lidl, the German grocery chain which expanded to the U.S. in 2017. Its 68 stores, mostly in the Southeast, are mainly stocked with the chain’s own private-label products. The real potential for Boxed comes with Lidl’s global footprint, which tops more than 10,500 stores in 29 countries.
“This is just the first test,” says Chieh Huang, CEO and cofounder of Boxed. “But as the partnership gets deeper, we can bring a lot more to the table.”
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