Costco Scores High Marks On Consumer Reports Survey

Being the biggest retailer with the largest reach doesn't guarantee a special place in customers' hearts, according to a poll Consumer Reports recently conducted of its readers to find what they thought were the best stores.

Costco emerged as the readers' favorite in an 11-store field, with Dillard's coming in second. At the bottom of the list, Kmart ended up last and Walmart — the world's largest retailer — finished second to last.

The survey asked readers to judge stores on service, the speed of checkout, the ease of returning items and value. It also asked them to consider product quality and problems with the store and staff.

Many readers opted for Costco because of its prices, defined by Consumer Reports as being the best "bang for the buck." Readers also gave a thumbs-up across the board for the quality of the store's goods, ranging from clothing to jewelry to personal care and hardware. But they still thought the store's checkout times could be improved.

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