Festival Foods Buys Pierce's Markets In West Baraboo And Portage

Festival Foods is continuing its expansion into southern Wisconsin while a longtime grocer is about to be left with just a single location.

Onalaska-based Festival announced Tuesday that it has purchased Pierce’s Markets in West Baraboo and Portage, with plans to convert the 55,000-square-foot stores to the Festival brand on June 20. Festival has 26 other locations, most of them in western and eastern Wisconsin, but has been pushing into southern Wisconsin.

The move leaves Pierce’s with only a store in Muscoda. The company was founded in 1924 by William and Anna Pierce on Walnut Street in Baraboo. A Madison store in the Northside TownCenter opened in 2006 but closed last spring when the Pierce family chose not to renew the 10-year lease. The 20,000-square-foot site is now home to a Willy Street Co-op.

To read the rest of the story, please go to: Wisconsin State Journal