Food Truck Owners Roll Out Traditional Restaurants

Along the waterfront, with postcard views of Manhattan across the Hudson River, sweaty devotees of The Taco Truck line up to order lunch, scooting back to cooled-off jobs to eat their slow-braised sweet pork or long-grain rice and beans.

They were lucky. The bright orange beast on wheels doesn't come around to their spot quite so often since a new brick-and-mortar sister restaurant opened just up the street.

"I like being outside, but you've got the AC at the store — oh yeah," said Michele Ward, a health club fitness director.

Office workers here have been feasting on the truck's Mexican street fare as food on the move has taken off around the country. Food trucks have grown so popular in some areas that a growing number of young operators like Jason Scott in Hoboken are becoming less, er, mobile.

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