Fresh Foods Consumers Relay New Pandemic-Driven Perspectives

The COVID-19 pandemic has been a giant learning experience about many things — and one of these is how consumer perspectives are shifting.

FMI has been tracking this topic closely, and my role is to examine this on the fresh foods side. Back in August, at our FreshForward conference, speakers identified how quickly consumers have evolved this year. Since that time, however, the puck keeps moving.

That’s why we are spotlighting new consumer perspectives in our kickoff installment of a new FMI monthly webinar series called FreshForward Conversations. We brought back one of the key speakers from the August conference — Ujwal Arkalgud, CEO of MotivBase — to provide an update on how consumers have advanced in their perceptions of fresh. He points to topics including prepared foods, local products, sustainability and health.

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