Giant Starts Revamped Awards Program

Giant Food Stores has redesigned its reward program.

The supermarket on Monday unveiled Giant Choice Rewards, which is available at all stores, including its six locations in Berks County. The Carlisle, Cumberland County-based company said that it will give customers “a way to increase their savings through personalized offers on products they already buy.”

It includes an enhancement to the Gas Extra Rewards program. Choice Rewards brings customized savings and rewards right to customers’ fingertips with the Giant app.

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