Google Express Goes Green With Israeli Compostable Packaging

A sustainable Israeli packaging solution is now being offered by Google Express as a cost-effective and plastic-free alternative to the hundreds of retailers and brands on its US shopping platform.

TIPA, founded by two Israeli moms in 2010, innovated an award-winning line of compostable flexible packaging now used in several European countries for food and apparel. The durable, impermeable TIPA material includes plant-based ingredients such as non-genetically modified corn.

TIPA is one of four companies whose products are included in The Sustainable Suite of innovative and unique products that have been tested and approved by major retailers across North America and Europe.

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