H-E-B Names Top 20 ‘Quest For Texas’ Best Finalists

(HOUSTON) — H-E-B has scoured the Lone Star State in search of the most delectable culinary creations from talented Texans during the company’s annual Quest for Texas Best competition. After tasty deliberations, 20 finalists with a flair for food were selected out of more than 824 entrepreneurs from 136 cities and towns across the state. The finalists will showcase their products on August 7-8 before a panel of judges at the Houston Food Bank to stake a winning claim in the sixth annual competition.

“Since its inception in 2014, our sourcing team has sifted through more than 3,000 products in the Quest for Texas Best competition. This contest has yielded nearly 450 unique products worthy of company-wide distribution and awarded nearly $400,000 in prize money,” said James Harris, Director, Diversity & Inclusion and Supplier Diversity, H-E-B. “We continue to be amazed at what Texans bring to the table and how their creations are received in stores.”

The top 20 finalists in the 2019 competition will present their creations to a panel of expert judges who will select four winners based on quality, marketability and product readiness. Winners will receive a combined $70,000 in cash prizes and sought-after space on H-E-B shelves. H-E-B will award the Grand Prize winner $25,000, the coveted title of “Texas Best” Primo Pick and placement on store shelves; the first-place winner $20,000; the second-place winner $15,000; and the third-place winner $10,000.


  • 3 Sons Foods, LLC
  • All Y’alls Foods
  • Basia’s Pickles, LLC
  • Davila’s BBQ (est.1959)
  • EXO
  • Grain 4 Grain
  • JD’s Chili Parlor
  • Naughty Noah’s Vietnamese
  • Le Sauce
  • Lickstrips
  • Lips Smacker’s
  • Madge’s Food Company
  • Primos Coffee Co.
  • Push Water Company
  • Santte Foods
  • Smokey Denmark Sausage Company
  • Statesman Beverage Co
  • To the Moon Family Foods Company
  • Uncle Ray’s Peanut Brittle

This year’s competition generated a delicious mix of brats, brittle, sauces, and pickles, mixes, mixers, cookies and crickets. Throughout two qualifying rounds, H-E-B Business Development Managers selected submissions on taste and flavor, customer appeal, value, uniqueness, market potential, and differentiation from products already available at most H-E-B stores.

Quest for Texas Best is a signature program for H-E-B’s Primo Picks brand, which labels best-in-store products that are all unique, delicious, and new. H-E-B Primo Picks invites customers to enjoy products that are unique, delicious, and possibly new to their palates. As part of H-E-B’s commitment to providing local product options, H-E-B is the State’s largest marketer of the “GO TEXAN” logo with over 7,685 SKUS locally produced items on our shelves of which over 1,000 are Own Brand.