Amazon.com won’t be opening any more Whole Foods 365 discount stores. The grocery store chain’s CEO, John Mackey, said the price gap between the value chain and the full-price Whole Foods Market stores has narrowed enough since Amazon bought the company that there is no longer a need for two separate chains.
Whole lotta nothing
Whole Foods has been plagued with a reputation as an overpriced organic grocer since its beginning, a perception reflected in the “Whole Paycheck” moniker many people give it. The 365 concept was opened to counter that perception, and focused on Whole Foods’ private-label brand, which sometimes carried items priced lower than you could find at Walmart. There are a dozen 365 stores now.
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