Impossible Foods Vs. Beyond Meat: Why Some Restaurants Prefer One Over the Other

Impossible Foods vs. Beyond Meat just might be the Coke vs. Pepsi of the alternative meat world.

Restaurants tend to be loyal to certain brands over others, and now they’re pledging their allegiance to the companies that produce fake meat.

Veggie options already existed at both grocery stores and food chains, but companies like Impossible Foods and Beyond Meat have created plant-based meat options that, increasingly resembling the real thing, are marketed to meat-eating customers.

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