Instacart 1-Hour Grocery Delivery Opens In Denver

Instacart on Tuesday started its one-hour grocery delivery service in Denver, the San Francisco-based startup's first new market since landing $44 million of venture capital a week ago.

The service allows residents within Denver city limits to hire "personal shoppers" and have them deliver items from King Soopers and Costco. One-hour delivery costs $15. If you can wait two hours and spend at least $35 on groceries, the delivery charge drops to $4.

"Instacart has been extremely successful in young cities with blooming startup scenes, and Denver fits the mold entirely," Instacart founder Apoorva Mehta said in a statement. The company's other markets include Boston, Chicago and Seattle.

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