Just Add Cooking & Roche Bros. Partner To Launch In-Store Meal Kits

BOSTON –  Just Add Cooking, New England's only local meal kit, and Roche Bros. Supermarkets today announced that they are launching grab-and-go meal kits in select stores, beginning May 11. These kits, priced as low as $9.50 per serving, will provide shoppers with the ability to shop in-store on demand for the increasingly popular meal kit-style meals, with locally sourced ingredients from Just Add Cooking.

Just Add Cooking has been delivering locally sourced meal kits to Greater Boston customers' doors for more than five years. As meal kit options abound, customers have flocked to Just Add Cooking for their simple, 30-minute recipes, commitment to sourcing from New England farmers and artisans, and local, sustainable delivery practices.

"We are thrilled to launch our product at Roche Bros. Supermarkets this spring," says Just Add Cooking CEO Jan Leife. "Our goal is twofold: to help our customers get dinner on the table quickly and easily, and to support a local food system for the future of New England. We've been introducing our customers to great local ingredients for five years and look forward to providing a convenient, packaged option for last-minute dinners that are wholesome and made from scratch." 

Brothers Marketplace Meal Kits by Just Add Cooking contain everything that customers have come to expect: fresh ingredients and simple recipes to get dinner on the table in 15 to 30 minutes. During the initial launch, customers can choose from recipes including: Asparagus Risotto, Broccoli Rabe & Sausage Pasta, Beef Stir-Fry, Chicken Marsala with Polenta, Irish Smoked Haddock Chowder and Tandoori Chicken with Roasted Chickpeas. All the fresh veggies, proteins, spices and more are included in the packages, which retail for $18.99 to $21.99 for two servings. 

"Our new Brothers Marketplace meal kits by Just Add Cooking combine the growing popularity of online meal kits with the convenience of shopping in-store, with no subscriptions or pre-planning required," says Adam Laliberte, Director of Food Service at Roche Bros.  "Partnering with Just Add Cooking to provide fresh, local, and sustainable ingredients that are both delicious and support the local economy is an ideal fit for our locally owned company."

Brothers Marketplace meal kits by Just Add Cooking will be available in select Roche Bros., Sudbury Farms, and Brothers Marketplace stores beginning on May 11.

About Just Add Cooking

Based in Boston, Just Add Cooking is New England's only meal kit delivery company. Just Add Cooking sources and creates sustainable meal kits consisting of fresh, pre-measured, and high quality ingredients from New England that are carefully packed in a box and delivered directly to your home with minimal packaging or food miles. For more information, visit www.justaddcooking.com.

About Roche Bros.

Roche Bros. is a family business, employing more than 4,800 associates in its 20 Roche Bros., Sudbury Farms and Brothers Marketplace grocery stores. Headquartered in Wellesley, Mass., Roche Bros. offers the highest quality meat, seafood and produce, favorite food brands, full-service catering, and home delivery. Second generation owners Rick and Ed Roche carry on the family tradition, operating Roche Bros. with a passion for great food and great customer service. For more information, please visit www.rochebros.com.

Source: Roche Bros.