Kroger CEO: We Offer More Than Walmart

CINCINNATI Kroger Co.’s CEO said Tuesday the grocer has more weapons than price in its arsenal in the fight for recession-pinched shoppers.

Retail giant Wal-Mart Stores Inc. has signaled that more price rollbacks are ahead as stores try to rebound from slow or falling sales of groceries. Shoppers have sought lower prices, drawing some to warehouse clubs and dollar stores.

But David B. Dillon, chairman and CEO of Cincinnati-based Kroger, said the nation’s largest traditional grocer keeps adding loyal shoppers. He said that’s important for long-term growth.

Dillon told the Citi Retail Conference in New York on Tuesday that Kroger competes on price, but also offers a better overall shopping experience than Wal-Mart and other discount competitors he says concentrate on price to attract customers.

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