Kroger is rolling out a new technology to nearly 200 stores, and it could change grocery shopping as we know it.
The technology, called Kroger Edge, will be installed on store shelves where paper price tags currently hang. It digitally displays pricing and nutritional information, as well as video ads and coupons for various products.
The technology gives Kroger the ability to instantly change prices and activate promotions across its stores, enabling it to undercut sales at other chains and freeing up employees who would otherwise change prices by hand.
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