Large Restaurant Chains Are Rolling Out Food Trucks

Familiar restaurant names are starting to show up in the parade of brightly painted food trucks jostling for customers.

In Los Angeles, the venerable Canter's Deli, a fixture on Fairfax Avenue since 1931, is now also serving potato pancakes and matzo-ball soup from a truck. The upscale Border Grill restaurants have two trucks, serving gourmet tamales in paper cups so they're convenient for pedestrians to eat.

For dessert, there's the Sprinkles Cupcakes chain, which added a truck to its 11 brick-and-mortar locations last year.

And the idea is spreading: Soon Southern Californians will be able to buy barbecued beef from a Sizzler U.S.A. truck, and Arizonans grab a foot-long from a Subway sandwich truck.

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Photo by Gary Friedman, Los Angeles Times