Leading Foodservice Brokers & Advantage Sales & Marketing Join To Form Advantage Waypoint LLC

Tampa, FL – The owners of the leading foodservice brokers in the country and Advantage Sales and Marketing LLC, a leading consumer package goods brokerage company, announced the creation of a new company ADVANTAGE WAYPOINT LLC, effective January 1, 2012.

This new company provides an ideal combination of talent, resources and experienced management to serve its client base. Advantage Waypoint LLC will be run as an independent company focused on delivering value to the foodservice industry.

The companies that have come together include: Innovative Concept Group, Dougherty Brokerage Company, APEX Foodservice Group, Benchmark Sales, FSI Southwest, Midwest Venture Partners (MVP), Food Sales West, Mascari & Associates, Inter-Mark Sales, and Advantage Sales and Marketing. The current management will remain involved in the day-to-day operations of the newly formed organization. The leadership team assured their clients that the transition to the new organization will not impact the current high levels of customer service and support.

Advantage Waypoint, as the new organization will now be known, was created to strategically align with the evolving foodservice industry and better position the leading brokers and their principal clients to successfully adapt to the foodservice industry.

Source: Advantage Waypoint