Lidl’s U.S. Stores Are Too Big And Too Expensive, CEO Says. But More Are In The Works

RALEIGH – Lidl, the German grocer that has built several stores on the East Coast, including 16 in North Carolina, may have overreached, according to its leader.

Lidl’s U.S. stores are too big and too expensive, Klaus Gehrig, CEO of the group that owns the grocery store chain, recently told the German publication Manager Magazine. He said the company did a poor job choosing locations and didn’t recognize Americans’ shopping preferences, such as for prepared food.

Last year, Lidl opened one store in Raleigh and another in Wake Forest. A third is expected to open in Cary, where plans have been approved. The Cary property owner declined to comment.

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