Lucky’s Market Adds Simple Truth Brand to All Store Locations

Boulder, Colo.  – Lucky’s Market, a natural foods grocer that offers affordable options for every day foods and specialty choices, is now carrying a variety of The Kroger Co.’s Simple Truth® products in all of its 39 stores. The high-quality natural and organic brand is free from more than 101 artificial preservatives and ingredients, and Simple Truth Organic® products meet or exceed the standards set by the National Organic Program.

In 2016, Kroger and Lucky’s entered into a partnership agreement, which has allowed Lucky’s Market to improve product quality and reduce prices on many of the items the company sells.

“Simple Truth products have been sold in more than 20 Lucky’s locations throughout Florida and Georgia this past year, and we have seen a very positive response from our customers about how high-quality, tasty and clean these products are,” said Chris Darling, Lucky’s Market President. “It was a natural choice to add Simple Truth products to the shelves of all our stores to further our mission of making more healthful foods more affordable and accessible to more people. We know our customers want an easy way to find top-quality, delicious, natural and organic products, and Simple Truth products offer many more options in this area.”

Lucky’s will continue to sell its own brand of private-label products and support its local communities through the company’s 10% For Good program, where 10% of profits from the sale of Lucky’s brand products are reinvested back into the company’s local communities.

Additionally, Lucky’s is opening a new distribution center in Orlando this fall that will enable the company to bring in more products and options, decrease cost of goods and pass more savings along to customers.

About Lucky’s Market

Lucky’s Market was started in 2003 by two chefs, Trish and Bo Sharon, when they bought a convenience store in Boulder, Colo. The Sharons shared a vision of creating a grocery store where food lovers like themselves would want to shop, with quality products sold at affordable prices with genuine personal service. Today, those goals are the hallmarks of the Lucky’s style and Lucky’s Market now has 39 stores in 10 states. For more information on the company, please visit

About Lucky’s Community Impact Program

Lucky’s Market Community Impact Program is dedicated to improving the quality of life in communities where we live and work by supporting our vendors, their communities and local organizations addressing vital community needs. With more than a decade of dedication and hundreds of lives impacted, Lucky’s Markets actively supports youth & education, healthy communities, sustainability and resilience programs in neighborhoods across the country. For more information, please visit