Sacramento, PA – Foodservice industry veteran Charles “Chip” Callahan is joining Masser Potato Farms as Director of Foodservice Sales, effective immediately. “My entire career has been devoted to the foodservice industry. I learned early in my career as a restaurant owner/operator that in order to grow the business, you must do things differently, be creative and pleasantly surprise your customer” said Callahan. “Product innovation that delivers high levels of color, texture, and taste to the plate makes a positive difference to the bottom line. I’m looking forward to working closely with the Masser team to unlock further innovationand provide foodservice customers with incredible culinary experiences.”
Callahan joins the Masser Potato Farm team with over 30 years of foodservice experience leading the sales & marketing of both fresh and frozen produce companies as well as foodservice suppliers, like U.S. Foods. Now, in his new role, Callahan will elevate Masser’s foodservice program to new heights, “It’s time to make potatoes sexy again. Masser’s has the right facilities, people, and products to advance the culinary component of foodservice.”
“Chip’s deep industry knowledge and connections will help us fulfill our ongoing mission and vision to serve our customers by delivering innovative solutions and extraordinary service,” said Masser Farms President & CEO Dave Masser. “As an eighth generation farmer, we understand the importance of fresh produce to the foodservice industry and strive to innovate by bringing culinary drivers into our fresh product portfolio. Chip’s leadership and experience will help us deliver even more value to our foodservice customers. I am delighted to welcome him to the Masser team.”
Callahan will report to Brock Snyder, Masser Potato Farms VP of Sales & Procurement. “We have made significant progress in expanding our value-added fresh and fresh-cut potato offerings in foodservice through our Keystone Potato facility,” said Snyder. “Chip’s leadership and experience will be a valuable asset to the company as we continue to advance our product portfolio and culinary expertise so that we can fully leverage what we expect to be significant and differentiating foodservice capabilities in order to capitalize on our future growth opportunities.”
About Masser Potato Farms – Masser Potato Farms and the Masser family have been growing and delivering quality potatoes to the nation's finest retailers and foodservice operators for over 8 generations. Located in the beautiful Pennsylvania Dutch region of the Hegins and Lykens Valleys, Masser Potato Farms combines years of potato farming experience with today's newest technology to deliver the best quality potatoes at the best value. With integrated state-of-the-art operations, sustainable agricultural and supply chain practices, innovative new products, best-in-class category management, and customized marketing solutions, the Masser team delights their consumers and customers and delivers profitable category growth. Masser Potato Farms is a member of the Fresh Solutions Network®, the leader in fresh potato and onion products under the Side Delights® brand.
About Fresh Solutions Network®, LLC: Fresh Solutions Network (FSN) is the exclusive supplier of Side Delights® potatoes and onions. FSN is a group of family-owned growers and shippers who choose to work together to make the potato and onion industry better for everyone. FSN helps fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. FSN delivers category insights, collaborative innovation, and customized assortment. Fresh Solutions Network, LLC partners are: Sterman Masser, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), Green Thumb Farms, Inc. (Fryeburg, ME), Red Isle Potato Growers, Ltd. (Prince Edward Island, Canada), NoKota Packers, Inc. (Buxton, ND), Sun-Glo of Idaho, Inc. (Sugar City, ID) and Mack Farms (Lake Wales, FL).
Source: Fresh Solutions Network®, LLC