Master-Bilt Names VP Of Sales, Appoints Independent Sales & Marketing Reps

NEW ALBANY, MS  – Master-Bilt®, manufacturer and supplier of a leading selection of quality refrigeration equipment for retail and foodservice, is pleased to announce that Chris Karssiens has joined the company as Vice President of Sales.

As VP of Sales, Karssiens will develop and execute a commercial strategy to achieve core growth and expand new business opportunities. To achieve these outcomes, Karssiens will establish performance conditions to drive a sales culture that delivers repeatable successes over time. He will be instrumental in sales funnel management, key account planning and 80/20 business processes. 

Karssiens is an active member of the Standex Refrigerated Solutions Group Leadership Team, and he will collaborate with other functional leaders of the Standex Food Service Equipment Group as needed to help drive group level initiatives. 

Karssiens has been in the foodservice industry his entire career including the last 18 years with Enodis, Manitowoc and Welbilt. 

Before joining Master-Bilt, he successfully guided multiple teams as a senior leader while achieving significant shareholder value improvement both in the United States and while serving as Managing Director in Asia Pacific for seven years.

Chris, and his wife Paula, reside in Tarpon Springs, FL and he will work out of the New Albany office. Chris can be reached at ckarssiens@master-bilt.com, at 662-534-9061 (New Albany main line) or at 662-266-6382 (mobile).
ABOUT MASTER-BILT

M2 FOODSERVICE REPS NAMED NEW SALES REPS FOR MASTER-BILT®

Master-Bilt®, manufacturer and supplier of a full line of premier commercial refrigeration, is pleased to announce M2 Foodservice Representatives, LLC as their newest independent sales and marketing representatives. M2 Reps will be representing Master-Bilt in the MAFSI 4 Region, serving eastern Pennsylvania, southern New Jersey and Delaware. 

M2 Reps is a new agency formed by company president Mike Garfinkle and his business partner and son, Mory Garfinkle.

When asked about how they will benefit Master-Bilt in serving their needs in the region, Mike replied, “The relationships we have in our market, with dealers who distribute the products and the end users of the products, will benefit Master-Bilt with deeper market penetration and coverage.”

Mike has experience in distribution, restaurant design, purchasing, installation, buying group affiliations and as a manufacturer’s representative. He started his career as a partner and operator of MarCo Restaurant and Bar Supply, which he ran for 28 years. He sold MarCo to Benjamin Foods in 2010, where he served as the Vice President of Equipment & Supplies. He later joined 4 Star Representatives in 2012 before becoming a partner in 2013.

Mory Garfinkle started by working in the family business at MarCo Restaurant and Bar Supply while in high school and college. After graduating, he went on to work for Bonsall Bat Company as a manufacturer’s rep. He later became an integral member of 4 Star Representatives in 2014 focusing mainly on the education segment and dealer relationships, before becoming a partner at M2 Reps.

Master-Bilt, a member of the Standex Food Service Equipment Group and in business for over 75 years, offers a complete line of refrigerated coolers and freezers for commercial foodservice applications. Their Energy Saver program helps users to quickly identify Master-Bilt features and options that reduce energy usage. Visit www.master-bilt.com/customer-support/energy-savers for more information. Master-Bilt’s markets of specialty include: restaurants, convenience stores, dairies, warehousing and drug stores. For more information on Master-Bilt's full product line, or literature, call Teresa Todd at 1-800/647-1284, ext. 4236, or email ttodd@master-bilt.com.

Source: Master-Bilt®