McDonald’s Focuses On Supermarkets As More Consumers Eat At Home

The Oak Brook-based burger giant has outperformed just about every major chain over the past few years, building on its market-leading status. The company successfully has rolled out new products, remodeled stores and retooled its menu, helping it report strong third-quarter earnings Thursday and pushing its stock to a record high of $79.48 before closing at $78.44.

So what's next for McDonald's? As rivals like Burger King and Wendy's continue to struggle with sales, McDonald's is turning its attention to what's going on in "the refrigerator," a moniker for the grocery store.

For the third quarter ended Sept. 30, McDonald's reported profit of $1.4 billion, a 10 percent jump, as sales in every global sector increased. Total revenue rose 4 percent, to $6.3 billion.

McDonald's same-store sales, a key performance metric that measures receipts at stores open at least a year over a comparable period, rose 6 percent worldwide and 5.3 percent in the U.S. in the third quarter.

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