Meat Institute and Beef Checkoff Release New Foodservice Guide to ‘Beefshi’

Washington, DC – The North American Meat Institute, a contractor of the Beef Checkoff, as part of its celebration of International Sushi Day, released its new Foodservice Guide to Beefshi. The guide features 16 Beefshi recipes that can be easily prepared for sale at restaurant or supermarkets.

Developed by a Culinary Institute of America-trained chef, the recipes integrate prepared beef favorites like beef jerky, corned beef, hot dogs and roast beef into traditional, sushi style rolls that appeal to millennial consumers. The new recipes were created in partnership with state beef councils around the country.

“Beefshi opens the door for foodservice establishments to offer a greater range of choices for families who might not enjoy seafood,” said North American Meat Institute Vice President of Sustainability Eric Mittenthal. “Prepared beef products are delicious, nutritious and convenient favorites that pair very well with other traditional sushi ingredients.”

New Beefshi recipes developed in 2019 include:

  • Muffarolletta – The classic New Orleans favorite made with beef salami, olives, capers and cheese rolled up with sushi rice.
  • Triple BLT Mega Roll – Roast beef covered in sushi rice, filled with bacon bits, arugula, beefsteak tomato, ground black pepper and bacon-flavored potato chips.
  • Taco Maki – Nori, sushi rice, spicy beef jerky, cilantro sprigs and slivered radishes. Topped with Sante Fe style tortilla strips, queso fresco crumbles and Pico de Gallo.
  • Dansk Roll – Nori, sushi rice, Danish rye, roast beef, fried onions and nori. Served with remoulade sauce.

Visit the Beefshi website for the foodservice guide, how-to videos, nutrition facts, and other Beefshi information.

About The Beef Checkoff:

The Beef Checkoff Program ( was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. In states with qualified beef councils, states may retain up to 50 cents of the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.


The North American Meat Institute (NAMI) is the leading voice for the meat and poultry industry. Formed from the 2015 merger of the American Meat Institute (AMI) and North American Meat Association (NAMA), the Institute has a rich, century-long history and provides essential member services including legislative, regulatory, scientific, international and public affairs representation. NAMI’s mission is to shape a public policy environment in which the meat and poultry industry can produce wholesome products safely, efficiently and profitably. Together, the Institute’s members produce the vast majority of U.S. beef, pork, lamb and poultry and the equipment, ingredients and services needed for the highest quality products.