Meet Good & Gather, Target’s Newest Brand Yet

Amazing food bursting with flavor and quality ingredients that you can have on the table fast? It’s not too good to be true—it’s Good & Gather, the latest addition to Target’s ever-growing owned brand line-up. You won’t have to wait long for our most delicious creation yet: 650 products start rolling into Target Sept. 15, with all 2,000-plus items available by late next year. The idea behind Good & Gather is great food—from dairy and produce to ready-made pastas, meats and more—made for real life. It’s all the good stuff you love without artificial flavors, synthetic colors, artificial sweeteners and high fructose corn syrup. Plus, there are plenty of everyday staples like milk, eggs and other favorites that never have those ingredients anyway. So even on your busiest days, you can enjoy delicious, quality food at a fantastic value.

“Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families,” says Stephanie Lundquist, executive vice president, Food & Beverage, Target. “We saw this as a huge opportunity for Target to help. So our team got to work on our most ambitious food undertaking yet, reimagining our owned food brands to serve up convenient, affordable options that do not cut corners on quality or taste. Good & Gather is our way of helping even the most time-strapped families discover the everyday joy of food.”  

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