Metro Atlanta Mom’s Small Business Fights Trademark Battle With Target

Target’s multibillion-dollar hopes for a new food brand have run into a metro Atlanta mom of twin toddlers and her own somewhat similarly named grocery and meals business. The mom is suing.

Six years ago, Emily Golub launched her entrepreneurial dream: Garnish & Gather, to deliver meal kits and organic groceries mostly sourced from Georgia farmers and growers. It was among the first meal kit companies serving the metro Atlanta area, she said.

She trademarked the name Garnish and Gather. She used a circular logo with the business name wrapped around a “G&G.” Leaves are part of the motif and attached to the upper-case Gs.

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