Frisco, TX, September 15, 2010 –(PR.com)– MOOYAH Burgers, Fries, & Shakes today announced six new multi-unit development agreements which will represent a total of 221 new locations. &
“Our new agreements are not just franchising for franchising’s sake. These are accomplished territory developers with impressive track records and a true passion for the brand,” says Alan Hixon, MOOYAH President. He adds, “We are a brand that is quickly moving into the national spotlight with a clear purpose and a better menu.”
According to Chicago-based food industry consulting and research firm Technomic, the better burger market comprises only two percent of the $65 million burger industry.
“There’s room to grow and consumers have an insatiable appetite for high quality burgers,” says Hixon who believes that MOOYAH’s strategic growth plan will fuel the company’s growth by 1,600 percent over the next 10 years.
“There is a strong future in this industry segment,” Hixon explains. We are focused on being one of the industry leaders when other concepts ultimately fall off the better burger radar,” Hixon says.
While Hixon was pleased with 2009 and 2010 growth despite the economic slowdown, he expects 2011 to be even stronger. “We are currently involved in strategic talks with several additional developers that we anticipate signing contracts with this quarter. We are very proud to be partnering with these wonderful groups that are going to fuel our growth and the MOOYAH Magic for years to come. It’s an exciting time to be in the burger business,” Hixon adds.
Recently recognized as the #1 restaurant concept in Fast Casual’s “2009 Top 100 Movers and Shakers,” MOOYAH’s menu offers better versions of classic fare such as 100 percent American beef hamburgers made-to-order on fresh baked bread; hand cut French fries and 100-percent pure ice cream shakes.
“We deliver the ‘wow’ and a great burger. It’s what people want,” says Hixon.
Source: Mooyah Burgers, Fries & Shakes