New Seasons Solidifies Its Leadership Team

About a year after shaking up its leadership team, New Seasons Market has put a new structure in place to take the natural grocery company forward.

In an announcement, New Seasons said it has named Forest Hoffmaster as Chief Executive Officer and Kristi McFarland as Chief Strategy Officer. The two had been co-presidents of the company since last year, when CEO Wendy Collie left after six years.

“We’ve had a successful year coming together around our mission,” Hoffmaster said in a release. “We have passionate and dedicated staff and an incredible purpose-driven leadership team committed to the long-term health of our organization, staying true to our founder-inspired values and being a leader in the industry. Our team is structured to bring these priorities to life.”

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