New V8 +Hydrate From Campbell’s Foodservice Delivers Plant-Powered Hydration

CAMDEN, N.J. – With 82 percent of consumers seeking functional beverages with multiple benefits[1] to help them reach their well-being goals, Campbell’s Foodservice is launching the V8 +HYDRATE® line to give operators a healthy drink option for their guests. It’s non-GMO, gluten free and vegetarian and has no added sugars or artificial sweeteners. Unlike other plant-based beverages, V8 +HYDRATE® is50 percent sweet potato juice, which provides natural electrolytes and glucose to aid in muscle recovery and restoration with a clean, crisp taste.

V8 +HYDRATE® has anisotonic formula that replenishes nutrients and fluids quickly and is also a good source of antioxidant vitamin C. Now available for foodservice in Strawberry Cucumber and Orange Grapefruit flavors, each 11.5-ounce can contains one full serving of vegetables and only 70 calories. In a test, consumers preferred the taste of V8 +HYDRATE® Strawberry Cucumber to category leader Vita Coco Pure Coconut Water.[2]

“This plant-based beverage, made with real food ingredients, demonstrates Campbell’s desire to help consumers stay hydrated and get more vegetable servings—at the same time,” said Director of Marketing, U.S., Campbell’s Foodservice, Melissa Price. “We saw an opportunity to fill a void in the anytime refreshment market and bring something unique to the category, because many of the existing options were either too expensive for operators or guests didn’t love the flavors.V8 +HYDRATE® offers superior hydration and a clean, crisp, delicious taste at an affordable price and is a good-for-you choice for guests on the go who need a pick-me-up—whether it’s at the start of the day, after a workout or during a commute.”

Operators interested in V8 +HYDRATE® can contact a broker for more information or request a sample of Strawberry Cucumber or Orange Grapefruit.


About Campbell’s Foodservice:

Founded in 1865, Campbell Soup Company is the partner working to make delicious, real, carefully crafted foods accessible to all. Our philosophy of building recipes from scratch, with carefully selected ingredients and no additives, reflects our heritage of evolving products to meet the demands of guests. In the foodservice portfolio, we have more than 500 soups, beverages, broths, sauces and entrées from trusted brands, like Campbell’s®V8®Pepperidge Farm®,Prego®Pace® andSwanson®. We partner with and listen to customers in order to offer the best assistance through attentive customer service, category expertise, culinary support and more. For more information,

1Mintel Beverage Blurring, February 2017.

2FRC Research Corp., January 2018.