LOUISVILLE – Papa John's International Inc. leapfrogged two larger rivals to land a deal as the official pizza sponsor of the National Football League and the Super Bowl.
The three-year, multimillion-dollar contract kicks off in the upcoming season and runs through the 2012 season. It's the largest sponsorship deal in Papa John's history, but the company would not specify a dollar amount.
Papa John's, the third-largest pizza company behind Pizza Hut and Domino's, said the sponsorship means it can use NFL logos and trademarks, including the NFL shield logo, in its advertising and marketing.
Papa John's Chief Marketing Officer Andrew Varga said the affilation "will greatly enhance our brand-building efforts." The Louisville-based company plans a multipronged blitz that includes advertising, promotions and digital campaigns, he said.
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