NGA Launches Toolkit to Help Independents Offer SNAP Online Purchasing

Washington D.C. – The National Grocers Association (NGA), the trade association representing the independent supermarket industry, has launched a “SNAP Online Purchasing Toolkit” that outlines the steps retailers may take to accept SNAP Electronic Benefit Transfer (EBT) payments online. 

The purpose of the toolkit is to provide guidance to independent supermarket retailers in adding SNAP online purchasing as a payment they can support. Streamlining the process to accept SNAP for online grocery purchases will ensure that independent supermarkets are doing all they can to furnish essential goods to the members of their communities most in need.

As the adoption of online grocery shopping accelerated during the pandemic, many independent grocers found themselves unable to accept SNAP payments for online purchases due to technical, financial and bureaucratic hurdles that smaller retailers were less likely to clear than their larger competitors.

“Due to these obstacles, chain retailers often have an edge against smaller businesses,” said Molly Pfaffenroth, NGA senior director of government relations. “While independent grocers have aggressively pursued expansion of their e-commerce platforms to meet demand, SNAP online shoppers continue to be underserved. And for many Americans, the independent community supermarket is the only lifeline in their struggle against food insecurity.” 

The toolkit provides detailed information on the SNAP online purchasing requirements retailers must meet in order to participate in the program. There are tips and instructions for getting set up, including a breakdown of various scenarios retailers may find themselves in before approaching the setup process; best practices; and a template letter of intent for retailers to email to the U.S. Department of Agriculture’s Food and Nutrition Service (USDA FNS), along with background information on the program. 

NGA created the toolkit using information gathered during interviews with retailers, e-commerce providers and third-party processors after the pilot program was expanded in 2020.

NGA thanks the Kellogg Co. for its support of the toolkit, which also includes information about the company’s “Better Days” program, designed to combat worldwide hunger.

Available free to NGA members, the toolkit can be found at  

About NGA

NGA is the national trade association representing the retail and wholesale grocers that comprise the independent sector of the food distribution industry. An independent retailer is a privately owned or controlled food retail company operating a variety of formats. The independent grocery sector is accountable for close to one percent of the nation’s overall economy and is responsible for generating $131 billion in sales, 944,000 jobs, $30 billion in wages and $27 billion in taxes. NGA members include retail and wholesale grocers, state grocers associations, as well as manufacturers and service suppliers. For more information about NGA, visit