Here's a novel idea: Instead of giving people nutritional advice at the doctor's office, in a book or on TV, give it to them right when they need it — at the grocery store.
Some of the national's biggest grocery chains are trying to give people healthy guidance right as they shop.
At one Safeway store in Washington, D.C., you can sign up to have the store compare your purchase history with national nutritional recommendations. Hy-Vee and Wegmans stores are hiring dietitians to take people on nutritional tours of their local stores.
Hannaford supermarkets now rate the healthfulness of foods from 1 to 3 stars. And ShopRite and Giant Eagle have experimented with giving people register coupons for healthier versions of the products they just purchased.
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