Online Grocery Shopping Is Revolutionizing Supermarkets

Because of people like Sarah Fracek, the supermarket industry is undergoing its own digital revolution.

It's all because Fracek has become one of a growing number of consumers who conduct almost all of their grocery shopping online.

“I hate going into a grocery store,” said Fracek, 34, a Wauwatosa, Wis., resident who doesn’t mind spending a few extra dollars to have someone else assemble her grocery order and either deliver it or have it ready for her to pick up.

To read the rest of the story, please go to: Milwaukee Journal Sentinel