Peapod Digital Labs Taps Deliv to Help Ahold Delhaize USA Local Brands Expand Same Day Delivery in Select Markets

CHICAGO — Peapod Digital Labs, the digital and eCommerce engine for leading grocery retail group Ahold Delhaize USA, has announced a milestone on its journey to help Ahold Delhaize USA’s local brands extend same day grocery delivery. To support GIANT/MARTIN’S in providing same day delivery solutions in select markets where only next day service is currently available, Peapod Digital Labs has tapped last mile logistics company Deliv to shorten delivery windows.

“At Peapod Digital Labs, it is our mission to support each of Ahold Delhaize USA’s local brands in providing an industry leading omnichannel experience for their customers. This means being there for customers, anytime, anywhere – within hours,” said JJ Fleeman, President of Peapod Digital Labs and Chief eCommerce Officer of Ahold Delhaize USA. “Through Peapod Digital Labs’ relationship with Deliv, we will assist the brands as they continue to conquer the last mile, and rapidly scale same day delivery to the benefit of millions of local brand shoppers by 2020. Deliv is an example of many partners we will work with to deliver this benefit to customers.”

GIANT/MARTIN’S home delivery business, which is powered by, the consumer-facing brand of Peapod Digital Labs, is now offering customers 1-hour delivery windows, as soon as four hours in advance, through a pilot available to GIANT/MARTIN’S customers in select zip codes in the Willow Grove, Penn. area. The pilot is expected to be scaled in the coming months to additional GIANT/MARTIN’S markets and to other brand’s markets where delivery is powered by   

“Ahold Delhaize USA’s companies and Deliv share a common mission– to make life easier for consumers and be there for them, anytime, anywhere,” said Daphne Carmeli, CEO and founder of Deliv. “We are thrilled to partner with Peapod Digital Labs to provide speedy, same day delivery for Ahold Delhaize USA’s great local brands.”

To take advantage of same day delivery in the pilot area, GIANT/MARTIN’S shoppers complete their order as usual via and select a 1-hour delivery window at checkout. Specially trained shoppers then hand pick the order and customers can track their orders and receive notifications when their groceries are on the way. When the Deliv driver arrives, he or she reviews the order with the customer.

About Peapod Digital Labs
Peapod Digital Labs is the digital and eCommerce engine of leading grocery retail group Ahold Delhaize USA. As the innovation lab for each U.S. brand, Peapod Digital Labs promotes digital and eCommerce innovation, technology and experience to meet the changing needs of customers of each Ahold Delhaize USA local brand, regardless of when, where and how consumers choose to shop. Peapod is the consumer-facing eCommerce brand of Peapod Digital Labs, focused on growing sales to consumers.

About Deliv
Deliv is a leading crowdsourced, last mile logistics company that powers scheduled, same day delivery and returns for 5,000+ businesses including 25 of the nation’s top national omnichannel retailers as well as leading e-commerce companies, local businesses and traditional parcel carriers. Focused exclusively on moving goods, Deliv operates as a service for delivering items rather than a marketplace that sells them. The company currently operates in 35 markets and more than 1,400 cities. Deliv is headquartered in Menlo Park, California. For more information, visit