(PRWEB) November 10, 2009 — Qponix is pleased to announce the release of Grocery Server for Publishers (GSP), software for web and mobile applications that enables automatic matching of items on sale in local grocery stores to recipe and other content on publishers sites. GSP is designed to be fully branded and integrated into publishers websites, increasing page views and generating new revenue opportunities. By giving visitors the data and tools they need to “shop” recipe content, GSP transforms recipe and food sites into grocery shopping destinations.
In addition to highlighting local sale items, GSP gives users a set of integrated tools that help them manage recipe content and build shopping lists. Users can save recipes to a “recipe box,” create meal plans, and add recipes, items and coupons to a multi-retailer shopping list that they can take to the store. Consumers can now build accurate, money-saving shopping lists while browsing content on their favorite websites. Grocery Server Publisher edition is part of Qponix Grocery Server family of products that includes Grocery Server Retailer and Grocery Server Advertiser.
Local sale prices in Grocery Server are drawn from a licensed database of over 100,000 items on sale in 55,000 US zip codes that are updated automatically as grocers publish their weekly ad circulars. Individual sale items are dynamically matched to recipe ingredients using Qponix patent-pending “Shoptimizr” algorithm. Sale items are highlighted “in-line” wherever those items are displayed on publishers’ websites. Consumers can use this information as they browse to find recipes that include sale ingredients, and to create shopping lists that are based on real products. The result is a shopping list that maximizes consumer savings every week – and the transformation of a publisher’s website from a collection of recipes into an essential shopping tool.
“Grocery Server is a natural compliment to food and recipe websites,” said Kevin Thomas, COO of Qponix, “we want to make it easy for publishers to move beyond recipe browsing and unlock the full potential of their content and brands.” “Visitors who can ‘shop’ recipe and food sites are more engaged, spend almost twice as much time on the site, and return more frequently than visitors who can only ‘browse’ content,” added Corbin de Rubertis, President of Qponix, “we are helping consumers who love publishers’ sites to do more than just find great recipes – now they can spot deals on recipe ingredients, save all their favorite stuff, share content with fri, create a meal plan for the week and ultimately build a money-saving shopping list and take it right to their favorite local store.”
Grocery Server is a hosted service, so implementation on publisher sites and mobile devices is straightforward. Publishers place a code snippet on their website, and specify preferred branding and color schemes. Recipe and other content is then scanned and mapped by the Shoptimizr engine, and any additional integration is implemented. “Most publishers can be up and running within a few weeks,” said Thomas, “implementation can be stand-alone or fully integrated with a publisher’s existing user authentication or other customer databases.”
Grocery Server immediately engages users, generating additional publisher page views, and attracting new visitors. The Grocery Server also provides manufacturers and retailers with a unique opportunity to influence consumers at the “moment of consideration” while they are building their shopping lists. As a result, advertising both within the application, and on the publisher’s pages, becomes a very attractive proposition. “By connecting the publisher’s content and audience with real products and local stores, we have been able to create incremental value for all parties,” added de Rubertis. Qponix has developed highly accurate, permission-based ad targeting systems and new super-premium interactive ad units that permit publishers and advertisers to capture this value.