Save-A-Lot Targets Hispanics With New Company

Save-A-Lot and Hispanic grocery operator Rafael Ortega have formed a new company, Adventure Supermarkets LLC.

The new company owns and operates six former Save-A-Lot stores in the Houston and South Texas markets under a co-branded format, “El Ahorro Save-A-Lot.” Ahorro means saving in Spanish.

The six stores, which are located in Brownsville, Victoria, Harlingen and Houston, Texas, began operating under the new name at the end of May.

Ortega owns and operates 15 El Ahorro Supermarkets and almost 100 La Michoacana Meat Markets

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