Shipt To Launch Same-Day Delivery In Boston With Roche Bros. Supermarkets

BIRMINGHAM, Ala. — Shipt, a leading online marketplace, today announced it will begin same-day delivery of an assortment of groceries and household essentials with Roche Bros. Supermarkets in Boston. Beginning July 12, Shipt delivery from Roche Bros. and Sudbury Farms will be available to Boston metro area residents.

Shipt originally launched in Massachusetts in April 2018, and this launch gives more than 2.1 million households across the state access to products delivered by Shipt in as little as one hour. Shipt members will be able to shop fresh foods and household essentials from Roche Bros. stores and its subsidiary, Sudbury Farms. To celebrate the announcement, new Boston-area Shipt members who sign up before July 12 will receive an annual membership for $49 (regularly $99).

“Shipt is expanding its delivery offering with Roche Bros. Supermarkets in Massachusetts to give our members a convenient way to access their favorite products from a beloved and unique local retailer,” said Bill Smith, founder and chief executive officer, Shipt. “Through our app, our members have access to everything they need, when they need it, right at their fingertips.”

Founded in 2014, Shipt is committed to simplifying its members’ lives by offering a new, convenient same-day shopping experience. Shipt’s marketplace gives members the ability to browse, search and shop the in-store assortment of products online. Members can note preferences, choose a one-hour delivery window and pay for their order, all within the app. Shipt's expert team of shoppers takes care of selecting, bagging and delivering the items. The annual membership grants access to free, unlimited delivery on orders of more than $35.

“Roche Bros. is committed to providing exceptional fresh foods and grocery favorites through convenient shopping experiences with excellent customer service,” said Rick Roche, co-owner and chief executive officer, Roche Bros. “By partnering with Shipt, we can provide fresh produce, meat, seafood, baked goods and more to even more customers, with same-day delivery.”

Since 1952, Roche Bros. Supermarkets, Inc. has offered Massachusetts residents products they love from a local retailer they trust. Originally founded in Roslindale, Massachusetts, the company now has over 20 stores including Roche Bros., Sudbury Farms and Brothers Marketplaces located throughout the Boston metro area, including their newest Brothers Marketplace, which opened in Waltham in May. 

To support the expansion, Shipt plans to add shoppers to its network across the Boston metro area to be part of the team responsible for ensuring complete, accurate fulfillment of each order. To apply to be a Shipt shopper, visit and click “Get Paid to Shop.”

About Shipt
Shipt is a membership-based online grocery marketplace delivering fresh foods and household essentials through a community of shoppers and a convenient app. Shipt offers quality, personalized grocery delivery to members for $99 per year, and is available to nearly 50 million households in more than 150 markets across the country. Throughout 2018, Shipt will continue to expand by adding both Target stores and additional retailer partners to its online marketplace, offering members more options to shop. Shipt was founded in The Magic City, Birmingham, Alabama, and maintains offices in Birmingham and San Francisco. For more information, visit

About Roche Bros. Supermarkets, Inc.
Roche Bros. is a family business, employing more than 4,800 associates in its 20 Roche Bros., Sudbury Farms and Brothers Marketplace grocery stores. Headquartered in Wellesley, Mass., Roche Bros. offers the highest quality meat, seafood and produce, favorite food brands, full-service catering, and home delivery. Second generation owners Rick and Ed Roche carry on the family tradition, operating Roche Bros. with a passion for great food and great customer service. For more information, please visit

Source: Roche Bros. Supermarkets, Inc.