Sigep Exp – Out-of-Home and Digitalization: A Winning Combination for the Entire Food Chain

Artisan gelato is the only food to which the European Parliament has dedicated an official day. In fact, March 24th is European Artisan Gelato Day. Sigep Exp dedicated a talk show to discovering the flavour of the year: Mantecado”, is a gelato with old-fashioned vanilla cream, streaked with orange sauce and decorated with dark chocolate chips. It is a flavour celebrating the gelato tradition of Spain, a country that is a crossroads of people and flavours. At the preparation of the gelato, by gelato maker Ciro Fraddanno, participants were vice president Domenico Del Monte, SilviaChirico of Tenuta Chirico and biologist/nutritionist Marianna Rizzo, expert in  food education and Mediterranean diet, who emphasized the health function of a food such as artisan gelato.
Product and process traceability and transparency. Storytelling, communication and knowledge. Aspects common to the chains to optimize logistic effectiveness and provisioning processes. These are just some of the influence areas affected by the benefits of digitalization of the food chain and out-of-home trade. Also providing a response to the challenges caused by the pandemic. A perspective outlined by Matteo Figura, Director, Foodservice Italy, NPD Group, Paolo Cibien, Foodservice Engagement Manager, GS1 Italy, and Virgilio Maretto, CEO and Co-founder, pOsti, on the second day of the program of Vision Plaza, the Sigep Exp format in streaming on Italian Exhibition Group’s digital platform. “Digitalization isn’t something new, but the change has been caused by the acceleration of the processes”, sums up Figura. Foodservice players are exploring new possibilities of service for consumers that are pay increasing attention not only to product quality, but above all the consumption experience.” Digitalization runs through the entire chain, from big data to business aspects, as Paolo Cibien stresses, “New directions must be taken in the b2b world: supply chain means improving the processes and here digitalization can do a lot for the provisioning and management of raw materials.” A search for transparency and traceability that, bearing in mind the current scenario is expressed in the issues of safety and health for consumers that are increasingly aware and well informed “The blockchain”, states Virgilio Maretto “has been adopted from finance, but it is a concept that can be applied to all the supply chains in which there are exchanges between various parties, such as the food chain. We adopt a database that records unalterable guaranteed information, which then reaches consumers by means of storytelling that has the effect of a stimulus for informed purchasing, even in the case of delivery systems.”
After five years in Tokyoas pastry chef at the “BVLGARI Il Ristorante Luca Fantin”, Fabrizio Fiorani has returned to Italy to bring home his idea of contemporary pastry-making. Born in 1986 in Rome, Fiorani in an interview by Livia Chiriotti, managing editor of Pasticceria Internazionale, in the Sigep Exp Vision Plaza, outlined his idea of contemporary pastry-making with a reference to Oscar Wilde’s famous paradox: “Nothing is more necessary than superfluous. One doesn’t eat for hunger but for desire. It is therefore important to evoke an atmosphere round dishes”, says Fiorani, whose creations mix ingredients with ideas connected with the world of art, architecture and music. “For me, avant-garde means looking beyond, putting technology at the service of taste, but without forgetting control and technique: the pastry chef’s head behind technological avant-garde is fundamental.” The pastry chef then gave a suggestion to youngsters wanting approach the pastry world: “Try, make mistakes and work in the kitchen rather than on social networks.”
Long live bread, we have rediscovered it. If possible with a little extra virgin olive oil. The most classic Mediterranean breakfast there is. Perhaps a breakfast to be exported. A talk show that whetted one’s appetite, dedicated to the basic food and its companion, Extra virgin olive Oil from Assitol, today in the Sigep Exp Vision Plaza. On the other hand, is the schiscetta has become the lunch box, reminds Palmino Poli, Vice President of the AIBI, then the opportunities of transformation for traditional products and sales channels are almost endless, and surprising if nothing else. For example, the local baker’s shop. AIBI president AIBI Giovanni Bizzarri says, “Bakeries are going digital, small shops make people feel safe because their entrances are controlled and they transmit trust over the counter. But they must reorganize because smart working will remain a habit. So why not imagine that if it is possible to work in a coffee bar or in the park, work spaces can be provided in stores too? On the other hand, our neighbourhood stores have experimented and adapted to the new e-commerce channels.” Bread is also a symbol of solidarity, which travels on the digital channel and increases the supply even in times of lockdown and red zones. “We reacted well”, reminds Cesare Marinoni, historic Milan baker “also as far as solidarity between colleagues was concerned. With the Pane in piazza group, with 500 bakers taking part all over Italy and exchanging products from different regions to vary the bread selection in bakeries.” The spotlight is now on export, comforted by a necessary optimism that is confirmed by the figures. “Bread and extra virgin olive oil – it is Evomania time”, says Anna Cane, president of the Assitol OLIVE OIL group. Domestic consumption of extra virgin olive oil increased by approximately 6% in 2020. And annual per capita consumption reached 11.5 kg. Abroad, oil has the aroma of Italian lifestyle. In the USA, the second foreign market for olive oil consumption, 25% of the millennial generation consume olive oil, compared to 16% of the adult population. Moreover, extra virgin olive oil is increasingly found in the recipes of baked cakes, such as panettone. And also in gelato-making.”  
The importance of being a Raw Material. A topic that is often underestimated but, thanks to the newly founded “Alberto Pica” Accademia del Gelato Artigianale, is at the centre of a project to offer artisan gelato local suppliers of excellent raw materials. This was noted by Claudio Pica, secretary general of the Associazione Italiana Gelatieriin the Vision Plaza, the format in live streaming to give a perspective to the professionals who are meeting at the digital edition of Sigep, being held by IEG from 15th to 17th March. “The gelato world is evolving thanks to the knowledge of raw materials and natural fibres. Nowadays, gelato makers are small chemists who put together the excellent materials to highlight Italy’s sweetness”, states Pica. “Coldiretti outlines a growth process among producers on issues of sustainability and biodiversity to improve agriculture”, states Coldiretti Rieti President Alan Risolo. And the coordinator of the “Alberto Pica” Accademia, Aldo Pasquarella, describes the good practices for healthy gelato: “It is possible to obtain a gelato with low sugar and fat content, maintaining the quality of artisan gelato, by applying technical knowledge of the ingredients and appropriate use of technology: a few ingredients, efficient stock management, knowledge of the raw materials.”


Italian Exhibition Group (IEG), listed on the Screen-based Share Market (MTA) organised and managed by Borsa Italiana S.p.A., is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in Milan and Arezzo. The IEG Group is notable in the organisation of events in five categories: Food & Beverage; Jewellery & Fashion; Tourism, Hospitality and Lifestyle; Wellness, Sport and Leisure; Green & Technology. In the last few years, IEG started a significant expansion process abroad, also through the conclusion of joint ventures with local operators (for example, in the United States, Arab Emirates and in China). IEG closed the 2019 financial year with consolidated total revenues of € 178.6 million, an EBITDA of € 41.9 million and a consolidated net profit of € 12.6 million. In 2019, IEG totalled 48 organised or hosted fairs and 190 conferences. 

This press release contains forecast elements and estimates that reflect the management’s current opinions (“forward-looking statements”), particularly regarding future management performance, realization of investments, cash flow trends and the evolution of the financial structure. For their very nature, forward-looking statements have a component of risk and uncertainty, as they depend on the occurrence of future events. The effective results may differ (even significantly) from those announced, due to numerous factors, including, only by way of example: food service market and tourist flow trends in Italy, gold and jewellery market trends, green economy market trends; the evolution of raw material prices; general macroeconomic conditions; geopolitical factors and evolutions in the legislative framework. Moreover, the information contained in this release does not claim to be complete, and has not been verified by independent third parties. Forecasts, estimates and objectives contained herein are based on the information available to the Company as at the date of this release.