Subject: AirFlo Introduces New AirShelf Merchandising System

Carlson AirFlo, a world leader in creating merchandising solutions that maximizes product appeal and boost bottom line profits, announces the launch and manufacturing of its NEW AirShelf System. This AirShelf system is an outstanding solution in response to the market’s demand for a low profile merchandising shelf. The AirShelf is a revolutionary, ultra sleek, ultra flexible, shelving system that becomes almost invisible.This sleek, clean profile allows the customer to see just your product, with no distractions or obstructions. AirFlo created a new and exciting design thatenhances the display items in fresh departments such as Cheese/Deli, Meat, Produce, Bakery, as well as Center Store departments and improves category management for ease of seasonal adjustment.

According to Wikipedia, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of productsavailable for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. The Food Marketing Institute estimates thatthe average supermarket stocks around 42,000 items.

From our experience, retailers are always looking for a new way to merchandise their department differently to entice their customers to purchase. What better way then to design a shelf that becomes invisible, where the product seems to jump out at you.

AirFlo’s New AirShelfTM Merchandising System:

• Increases Sales: Provides high quality, unique category management for most  bulk foods.

• Maximize Merchandising Space:  Sleek, slim profile may increase your merchandising space by 10-25%. That is one additional shelf row per 4’ section!

• Abundant Presentations:  Abundant presentations allowing full view of product on the shelf with no obstructions or distractions. All your customers see is product.

• Easy Cleaning:  Removable side  and front fences makes wiping the shelving effortlessly.

• Lightest Shelf Available:  Lightest shelf available on the market today. Designed with a 12” front thickness makes this shelf the thinnest reveal, lightest and easiest to install.

• Merchandising Flexibility:  2’ Shelves allows the utmost flexibility to merchandise with no wasted space.

• Super Slim LED lighting:  Enhance your presentation with our NEW super slim LED lighting options available with AirShelf.

• Ideal for All Departments:  Ideal for items in fresh departments such as Cheese/Deli, Meat, Produce, Bakery, as well as Center Store departments.

"You can definitely see more of the product with this new AirShelf System. The 2' sections allow the department to make a small amount look good, really valuable for the ease of seasonal adjustment. Especially true with the last handful – which is really your profit. This system has a greater flexibility for a 34,000 square foot store like us, to sell that last few without loosing that profit," stated Bruce Nusbaum, Minneapolis area produce specialist. “Overall I am very pleased. I notice the difference when I see my other shelving, and when I am in other stores. The AirShelf is far superior!”


For more than 25 years, Carlson AirFlo has been the innovative leader in produce merchandising. We offer customized merchandising solutions that can instantly provide our customers with increased sales while reducing labor and shrink. We take pride in our quality products, made by dedicated employees here in the United States. Carlson AirFlo is an industry leader in creating merchandising solutions that maximizes product appeal and boost bottom line profits. We offer a broad line of top-quality products including merchandising racks, energy efficient case shelving, mobile carts and acrylic bins, all designed to enhance merchandising profiles.

Source: Carlson AirFlo