The meal kit – in which a consumer receives everything needed to prepare a “home-cooked” meal – has had a short, but colorful history. Meal kit companies that have been around for as long as four or five years seem like sturdy industry veterans.
There are now more than 150 companies offering some form of meal kit product. Their ups and downs have been the grist for many a news story in the financial press that covers food retail.
Less than a month ago, the meal kit company Munchery suddenly ceased operations, despite having recently raised $125 million in venture capital funding. Another high flyer, Chef’d closed down last May, only to reinvent itself six months later with new technologies intended to extend shelf life and provide retailers and consumers with greater flexibility.
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