The Future of Fresh Food E-Commerce: Implications for Food Suppliers

Fresh food is an attractive sector for internet giants and fresh food suppliers due to its high purchasing frequency.

The Covid-19 period sped up the transition toward online shopping for many goods, including increased consumer demand for fresh groceries.

The increasing number of digital consumers, the shift from wet markets to online business models, and ongoing investment in storage and logistics are creating a paradigm shift in online fresh food sales.

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