The Market By Safeway Kicks Off Swag-apalooza Campaign

SAN JOSE, Calif. — Safeway introduced The Market by Safeway on August 28, 2009 located at 100 S. 2nd Street near the San Jose State University Campus. The new store occupies 24,000 square feet on the ground floor of The 88 apartment tower, at 2nd and San Fernando. Continuing to spread the word, The Market by Safeway is hosting a Swag-apalooza 3-day free event on the SJSU campus January 26 28, 2010 facilitated by Ron Foth Advertising, Columbus, Ohio (www.ronfoth.com).

The Market Brand Ambassadors will be on campus near the Student Union hosting the 3-day event, introducing the SJSU Campus to the products and services The Market offers. In a word, convenience; less of what college students dont want and more of things they need like free Wi-Fi, comfy seating and an amazing selection of grab n go meals.

The 3-day on campus event will offer students an opportunity to spin the Swag Wheel to win prizes like free pizza, energy drinks, deli sandwiches, $10 gift cards, and many other items. Brand Ambassadors will also distribute free music download cards as well as offer students a chance to register-to-win the ultimate campus Swag-apalooza prize: 50 flat screen TV, Xbox, futon and mini-fridge stocked with food!

The Market continues Safeway messaging of simply convenient: only have a few minutes to grab a bite to eat or just on your way home from school or work? Dont worry, the store is designed with customers in mind so you can run in, grab what you need, and go.

At the Market by Safeway, customers will find the same everyday low prices and club card specials they love at any other Safeway, along with a whole new level of convenience. It might be said, its shopping, simplified. With meat experts always happy to custom-cut any selection of Ranchers Reserve meat as well as season and marinate meat or seafood for free, to the freshest finest produce guaranteed or your money will be refunded and your produce replaced for free. Stop by and try something new from samples of The Markets latest creations to chef demos, theres always something delicious going on at The Market by Safeway. In a hurry, order ahead at safeway.com/themarket or just call 408.292.4010. The Signature Caf offers great prices on sandwiches, hearth-oven baked pizzas, local and imported beers, fresh sushi, affordable organics and all the everyday essentials with the same Club Card savings and Everyday Low Prices you count on at Safeway.

Source: Safeway Inc.